Visual Standard Guidelines

The handbook of Corporate Identity turns itself into an instrument of communication.
A Corporate Identity handbook is above all an operative instrument realised to reinforce the identity and personality of a subject (company or individual) in a way intended to save the original promotional efforts made for the image, avoiding to waste it. The heart of Corporate Identity is in its brand: a basic tool for any communication strategy, which can't underestimate the particular role of each subsidiary element, so to assure coherence and distinctness.