Una Città per l'Altra Economia

Comune di Roma ENVIRONMENTAL Corporate Exhibit ADV Wayfinding Editorial

A project of visual identity for a very different place.
The tissue can symbolically represent a number of elements connected one to each other, obtained by the weaving process realised with weft and wrap. This is why it has been chosen as main concept on which the whole visual identity for the Alternative Economy City has been shaped: a complex and articulated reality, on which some very different subjects interact among themselves, whilst ethical and economical implications are tied together. The brand was created getting inspired by the chromatic palette inspired by the peace flag. The name was created after the acronym CAE.

Details

Client: Rome Municipality
Date: May, 2008
Category: Corporate; Exhibit; Environmental

A city for the alternative economy