Lacoste. A touch of pink

Press kit for the campaign of the new Lacoste fragrance, Touch of Pink.
For this new perfume “Lacoste Touch of Pink” has been designed a communication teaser, so to increase curiosity and create expectations for the new perfume. The general light and original mood set for the whole promotion suits teenage girls –  this product target. For the occasion it has been designed particular merchandise, such as a shopper bags shaped after the perfume bottle, which is very distinguishable -  being at the same time a direct marketing item and a fashion accessory.