A new event by Mario Rullo and Claudio Spuri, for the review “DIVERSE VISIONI” (Different visions) at the RUFA – Rome University of Fine Arts, with the sociologist and publicist Andrea Natella. Design Fiction, advertising dystopia, unconventional, guerrilla marketing etc. A discussion moment dedicated to unconventional communication, provocation, marketing intended as a real battle field, and everything concerning the world of advertisement. An enriching discussion useful to underline the complexity of creative processes through the obsessive research of and in the contemporary.