Rai Way branding

Our way, new opportunities.
Rai Way's communication path develops through “infinite opportunities” for growth. The Rai Way brand wants to communicate, even on an emotional level, its technological and innovative role at the service of community and individual development.
A distinctive personality, capable of evolving the historical and institutional elements of the Group while maintaining consistency with the brand of the Parent Company, with the square that multiplies, is colored and opens up to new combinations to dynamically symbolize the many opportunities designed by the new Industrial Plan of Rai Way. Vertigo Design together with Ergon Com.