Vertigo Design

Press kit for the new Hugo Boss perfume: Hugo Duo.
The promotion for the double set of Hugo Boss perfume, is the right occasion for realising a little multi-subjects focused on the dualism. The solution here explored allows to underline a double usage possibility- the winning combination woman/man & day/night. Beyond this, it's possible to enhance a strategy for the brand: appealing at the same time young men and women.

Details
  • Client: Hugo Boss
  • Date: September, 2008
  • Category: Packaging; Editorial
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